Conceptualized a campaign targeting the top 40 client prospects which the sales team had been unable to “crack”. The idea was to intrigue CEOs to call Elite account executives without having to follow up. We created die-cast combination safes to the toughest prospects. When opening their box, the prospect would see a card with the message: Elite Staffing guarantees a “win-win” partnership along with pictures of the three premium items, one of which was pre-loaded in the safe. Only a call to the account executive who held the combination lock would reveal their guaranteed win. 

This campaign yielded a 40% return on opportunity, which ultimately resulted in three new clients for Elite Staffing.