Working closely with the BDO team, we developed a hard hitting Tradeshow Bait program to launch BDO Digital Labs’ capability which delivered 30% Return on Objective.. We were able to meet the client’s need to identify a high impact, measurable program within an urgent 4-day timeframe. By combining a traditional postcard with QR technology, we were able to help BDO track results via the BDO landing page we developed which provided immediate insights into what their customers were looking for.