Dark Horse was gearing up to launch their Big Red Blend and wanted to run a campaign to help drive sales.

The team at Dark Horse wanted to create a premium offering to spur sales. We designed a custom die-cast replica of the horse head-shaped Dark Horse logo and affixed it to a bottle stopper whose quality far exceeded the $10.00 value goal. The brilliance of the design was the cone-shaped stopper base and inward-folding corner section of the box which auto-tightened around the stopper’s base to keep it in place without the need of additional aids. 

The campaign sold out within 3 days of hitting the shelves!