The BAIT is what you use to capture the attention of that specific audience you want to engage. It doesn't have to be shiny and spin (although who wouldn't chomp at that), however, it does need to be relevant and have a s utility/usefulness. Bat should be useful and under $5.00/ea.
The HOOK is the Call-To-Action that asks your prospect to take the next step. The HOOK asks your prospect to do something specific. The most successful HOOKs will lead your prospect to a landing page which created the ability to track activity and measure the engagement of your Promo-bait campaign.
The REEL, presented on your HOOK, is a high perceived value item that compels your prospect to take your Call-To-Action. It is the reason they are willing to take the chance to hear what ou have to say, The REEL created the next oppurunity to engage with your prospect. The most effective way to do this to deliver the REEL in person.